5 Clever Ways I Build Business Momentum & Smarter Offers by “Chainsmoking”
Establish Yourself® Podcast | Episode 25
What if you didn’t have to start over with every launch or client?
That single question changed how I run my business—and how I help my clients turn their efforts into growing with more ease.
In this episode of the Establish Yourself® Podcast, I’m sharing the unusual strategy I borrowed from a creative practice called “chain smoking.”
It’s not about cigarettes—it’s about building momentum. When applied to your business, this mindset can help you find clever ways to streamline your marketing, create smarter offers, and stop reinventing the wheel every time you deliver your services.
5 Ways I Turn One Win Into the Next
I first heard the idea of "chain smoking" from author Austin Kleon, and it stuck. In the creative world, it means starting your next project while you're still finishing the last—so the energy never drops. I took that concept and applied it to my business as a system for working hard once and reusing what works.
In this episode, I walk you through 5 specific ways I’ve applied this idea—from my Branding with Annie workshop series to launching my book and building a client journey that doesn’t fizzle out after one great result.
Here’s What You’ll Learn:
How to turn one live event into a long-term visibility engine
Why "repeat clients" aren't just luck—they're strategy
The simple admin trick that saves hours and keeps clients engaged
How to line up your offers like dominoes so you’re never “selling from scratch”
A look inside my favorite freebie + the bonus offer that multiplies its reach
You’ll also hear how I used this same approach to quietly fill a group program—before I even launched it publicly.
Ready to Build Smarter Offers and Market with Greater Ease?
This episode is packed with practical ideas you can implement today. Whether you're tired of clunky transitions between offers or you just want your hard work to go further, this strategy will help you stop restarting—and start building real momentum. Listen now👇
Want to make your offers smarter and marketing easier with chain smoking?
Let’s make it happen together! Discover if a Magic Strategy Day is your best next step 👇
📕 Check out our upcoming Summer Book Club!
🎧 Dive deeper with this related episode
Also mentioned in this episode:
Austin Kleon, “Steal Like an Artist” / “Show Your Work”
My first book, Permission to Try
