How to Write an Elevator Pitch For Your Business: My Brand CHIPS™ Formula
Establish Yourself® Podcast | Episode 9
Do you dread answering, “So what do you do?”
Ever introduced yourself at a networking event, only to be met with blank stares? Or maybe you delivered a creative, attention-grabbing elevator pitch—but walked away with applause instead of clients.
If that sounds familiar, you’re not alone.
Coaches, consultants, and service providers often struggle to communicate what they do in a way that actually attracts business. But here’s the truth:
The more creative you try to be, the more confusing your pitch becomes.
I learned this the hard way. Back when I introduced myself as a “business storyteller,” people thought I was a videographer, blogger, or even a novelist. I got compliments, but I didn’t get clients.
That’s when I realized the key to a great elevator pitch isn’t creativity—it’s clarity.
The Simple Shift to Turn Applause Into Action
Instead of leading with something unique or clever, your elevator pitch should first answer the most important question: What do you do?
It sounds simple, but most people overcomplicate their messaging—and that’s what keeps them from getting more clients and referrals.
In the latest episode of the Establish Yourself® podcast, I’m breaking down the biggest mistake people make with their elevator pitches—and sharing the simple Brand CHIPS™ Formula I use with my clients to transform their messaging and attract dream clients.
If you can do MadLibs, you can have a better elevator pitch!
So are you ready to answer “What do you do?” with confidence? Listen now! 👇
Want personalized help to level up your Elevator Pitch?
If you’re tired of struggling to explain what you do, join me for my free LIVE workshop: ⏰️ Elevator Pitch Hour!
📅 Date: Wednesday, March 12th
🎟️ Save Your Spot Now
Come try my Brand CHIPS™ Formula for yourself! By the end of our session, you’ll have a CLEAR, client-attracting elevator pitch—and a script to confidently use it in conversations, emails, and more.
Your next client is just one great introduction away. Let’s make it count.
